Our first deliverable for IXD104, was to create a digital product (travel app) which demonstrates an interesting use of iconography and illustrative imagery. After conducting research into popular digital travel brands (AirBnB, Trivago, SkyScanner…), I began to consider what type of travel my app would assist the user in planning. I thought it would be interesting to create a product which provides exciting and active travel such as sports, tourist attractions and other activities which encouraged travellers to explore and push themselves to the limits.
Sketching icons and creating wireframes helped me consider what layouts and imagery would be interesting and also clear for users. I decided to create a vibrant and bold travel brand called Defy. This project really helped me improve my skills on Figma, creating complex illustrations aided by the Master Apprentice exercises earlier in the project. I also really enjoyed discovering and experimenting with prototyping on Figma.
https://www.figma.com/file/vdH6LmZZbRTAaxyIuAN1ra/Travel-App-IXD104
https://blogs.ulster.ac.uk/b00777404-ixd/files/2022/05/Screen-Recording-2022-05-09-at-16.06.13.mov
