A BHAG is a long term goal that everyone in a company can understand and rally behind. BHAGs are meant to excite and energise people in a way that quarterly targets and mission statements may not. This can be encouraged through a number of methods e.g., a role model (aiming to be mirror the success and techniques of companies like Uber or Microsoft); common enemy; targeting; internal transformation. E.g., JFK and the man on the moon; Microsoft and Bill Gates hoped to see a computer on every desk of every home. This may look like a website; an app; an immersive exhibition; a social campaign; other channels (Amazon Echo); AR/VR/MR…
Target Audience, demographics, methods, mental models, influencers, educational, advertising, government directed? What age are they, do they have access to digital devices, where are they based, what is their income?
The Adjacent Possible: using existing models to create a new product with similar goals, audience etc., using an Uber format for pet care or instagram format for cleaning the oceans.
Frame Your Design Challenge: what is the problem you’re trying to solve, try to frame it as a design question, what is the impact you’re trying to have, what are some of the possible solutions, write some context and constraints you are facing, after all this does your initial question need tweaked?
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